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Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased.Investigation by Ukrainian newspaper Kyivpost in March 2013 proved usage of fake profiles by the company and confirmed that the company's 'social media managers', whose job was to tempt users, were actually located in Ukraine.
Some of Cupid's main sites are: The business model varies slightly depending on the website.
In most cases, users can join for free – this gives them access to the website and allows them to browse the profiles of other users.
Because of this, it was under that name that it became initially listed in the markets (as Easy Date plc).
However, in December 2010, as a result of pressure from easy Group founder Sir Stelios Haji-Ioannou, the company changed its name.
Cupid makes most of their business through the charging of these fees, as there is no advertising on their websites.
In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.
The company quickly grew its user base – by 2007 they had their first million paying users, and a few years after that they hit an impressive 13 million paying users across all networks.
By early March 2010, the user base was growing at a rate of 300,000 per month, and new products were succeeding in increasing these numbers and expanding the user base.
Upon admission, the company had an approximate market capitalisation of £45 million.Tags: Adult Dating, affair dating, sex dating