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The Swedish online dating market is quite international in the sense that most of the big dating brands are present.In larger cities, especially Stockholm, it’s very common to use many dating services.
We recently chatted to co-founder Olle Morin about the company’s views on video dating, why no one has perfected it yet, and why the Swedish startup believes video could be the future of online dating.
Before HIMYNAMEIS, I was running a niche dating site geared towards people into popular culture, called Mazily.
Now when the number of members are limited it’s not a vital concept, but when we are bigger and more global it can be a great way to find the type you are looking for.
Let’s say you are vegan and searching for someone like you. With our tags you still see people by distance, but with tags you can skip to the ones that fit you the best.
In e Harmony’s study of the future of dating (conducted together with Imperial College Business School) it’s predicted that video dating will be a hit in 2019, so I think we are still in the early days of video dating, and by video dating we don’t mean using video instead of chatting, it’s video presentations instead of using pictures.
Users can tag themselves and search for others using hashtags.
It’s far more than a MVP by now, but there are still some things we want to optimise.
We have launched the service in Sweden as a testbed and have seen that the people using the app are very enthusiastic about the experience.
We were often thinking about launching a second product and video dating was one of our ideas, but we never had the time to do something on the side.Tags: Adult Dating, affair dating, sex dating