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Leonard convinced magazine owner Carl Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.

Nevertheless, phone sex should not be confused with prostitution wherein money is exchanged for real life sexual services or physical interaction.

The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.

Originally phone sex services consisted of a managed network of dispatchers (live or automated) and erotic performers.

Performers would come to a studio where they received a cubicle, coaching, and cash incentives to keep callers on the line longer.

All have some way for a provider to post a picture and some text.

Big platforms as of 2016 are Niteflirt, Talkto Me, and My Phone Site; the latter also includes provision by which a manager, with the consent of the providers, could have a virtual shop with many providers under them. Customers had a variety of payment options, and pages of providers to choose from, sometimes with voice samples available.The incentives for providers were then reversed; rather than earning money from keeping the customer on the line (orgasm delayed), they earned more from bringing the caller to orgasm quickly, so as to move on rapidly to another call.Unused minutes were rarely usable on a second call.The provider provided (say) 10 minutes of service, but got to keep all of the money (say 20 minutes).When the Internet got relatively mature, sale of any sexual service not involving a minor could be made to anyone not a minor.With the progress of technology it became more practical, convenient, and economical for providers to work out of their homes.

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