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I learned of the phenomenon of “good enough” marriage, a term social anthropologists use to describe marriages that were less about finding the perfect match than a suitable candidate whom the family approved of for the couple to embark on adulthood And along with the sociologist Eric Klinenberg, co-author of my new book, I conducted focus groups with hundreds of people across the country and around the world, grilling participants on the most intimate details of how they look for love and why they’ve had trouble finding it.Eric and I weren’t digging into ­singledom—we were trying to chip away at the changing state of love.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.

The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.

I read dozens of studies about love, how people connect and why they do or don’t stay together.

Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.

But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.

Writing a Personal Profile for Social Media Writing a Personal Profile for An Application Writing a Personal Profile for a Dating Site Community Q&A Maybe you are trying to write a fun, informative profile for a social media platform, like Facebook or Twitter.

Or maybe you need to write a concise, well-written profile for a job or school application.

I quizzed the crowds at my stand-up comedy shows about their own love lives.

People even let me into the private world of their phones to read their romantic texts aloud onstage.

Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.

If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

Physically fit or perceptive men attract between 60 and 70 per cent more interest from women who want to get to know them better, while sweet, ambitious or funny women see between 20 to 45 per cent more approaches.

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