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Slightly faster growth was recorded over the review period.

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Instead of visiting a doctor every time these health problems occur, consumers tend to simply go to ... Combination products saw the best current value growth in cough, cold and allergy (hay fever) remedies in 2017.

In Switzerland, the demand for cough, cold and allergy (hay fever) remedies remains strongly linked to the annual flu season in the winter, as well as the pollen count in the summer. Most brands are established, long-standing brands which have been available in the market for decades. The dust storms, sandstorms, heatwaves, cold waves, heavy rain, flash floods and humidity in Saudi Arabia result in different types of disorders including allergy, cold and cough.

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In 2016, Swedish pharmacies ran campaigns targeting cold and allergy remedies, which further boosted sales in 2017.

The objective of the campaign was to inform consumers about how to find the appropriate treatment for coughs and colds. Winter temperatures decreased in Uruguay over the review period.

Products in this category are becoming increasingly popular among consumers as awareness expands.

The availability of multiple formats, including tablets, syrup and others provides variety and keeps the category interesting....

Medicated confectionery is widely available, with leading brands such as ...

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