Dating online consequences

Sproutling prides itself on eliminating guesswork, but in fact it feeds a new breed of parents-cum-data-scientists who watch over their children constantly, but once-removed behind the screen.

A recent study has shown that technology that conveys or displays emotions makes people uncomfortable. Data-driven decision making is becoming the dominant logic, in our private lives and at work.

Many companies such as Netflix, Amazon, i Tunes and Tesco use data on our web habits to make recommendations to us.

These are small acts where systems' decisions narrow the opportunities we have for natural, organic exploration.

One industry that has grown rapidly is online dating – in the UK alone, the market is expected to grow from £165m to £225m by 2019.

This enormous growth stems from the perception that finding love is hard, so any technology that can help will be popular.

This is what has been called Era Three of Automation – when machine intelligence becomes faster and more reliable than humans at making decisions.

Intelligent systems use algorithms (formulas for taking in data and outputting other data) to learn patterns and behaviours from how we use them.

The old way of stumbling upon a new artist, film or author is replaced by loops of similarity.

Arizona State University academics Braden R Allenby and Daniel Sarewitz explain how these, and other technologies such like fitness trackers and GPS, create techno-social systems that “impose certain orders of behaviour on our lives about which we have little choice.” When our ability to make independent decisions is taken away, we become easier to manipulate and influence.

Many younger guys are driven to women who are 10 years older than they are or more, as these women are often more confident and more sexually driven and passionate than the younger women.

These younger guys are both curious and excited about dating a woman who, is not ashamed of what she wants sexually, unlike the younger girls of his own age who are often confused about just about everything, including their romantic and sexual desires.

Director of the Max Planck Institute for Human Development, Gerd Gigerenzer, suggests gut feelings are the tools for an uncertain world – data creates only an illusion of certainty.

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