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In October 1938, Edith Hunter of Calgary won the for her letter in response to "What Did Your Husband Give Up For Marriage? Chatelaine tried to maintain its position as a voice for Canadian women, and included a few political articles with a feminist edge such as "When Women Enter Public Life?
Maclean Hunter Publishing Company solicited ideas from Canadian women in order to choose a name for the magazine, offering a $1000 prize for the winning entry.
The contest, which drew 75,000 entries, encouraged a great deal of hype about the magazine's inauguration among Canadian women.
She was made a Companion of the Order of Canada for her work as head the Wartime Prices and Trade Board, where she implemented food rationing and set up a consumer council of women.
During the Second World War, Chatelaine participated in the media and propaganda frenzy by publishing cover images of young women in uniform, working on farms, and contributing to the war effort.
Editorials such as "Don't Delay Parenthood" (May 1946) were suitable companions to the "Baby Boom" period.
After five years under male editor John Clare (editor 1952-1957), feminist Doris Anderson took over the position of editor in 1957.
The economic hardships of the Great Depression changed the tone of Chatelaine.
During the 1930s, the magazine became less political.
In 1963, Anderson considered publishing an excerpt of Betty Friedan's The Feminine Mystique.Tags: Adult Dating, affair dating, sex dating